During the “back to school” time, parents can find that they are spending large sums of money on clothing and other supplies for their children. As children reach higher grade levels, their desire to keep in style with their peer group grows, as does the need for certain school supplies. Parents often find themselves under pressure to keep their children in the latest fashions in order to prevent the possibility that their kids will be considered different or not as cool as the other children. In addition, children pressure their parents to allow them to shop at the best stores, which usually mean the stores with the highest prices.

